About BtC4animals

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Our Mission is to Help You Help Animals

With many worthwhile animal causes to support, it’s easy to feel overwhelmed and powerless. By banding together like-minded folks with a strong, collective voice, the goal of BtC4Animals is to ignite and accelerate the change we can make as individuals at a pace that doesn’t overwhelm.

BtC4Animals highlights one monthly list of causes and provides information on how readers can help. Calls to action don’t require money or more than 15 minutes to complete and typically involve actions like signing a petition or participating in a letter-writing campaign for the protection of voiceless domesticated pets, farm animals and wildlife alike.

Our Core Foundation: YOU

Your role is simple and most important. Answer the monthly calls to action. Tweet about them, post them to Facebook or write a blog post. Each act, great and small, spreads the word and creates an enormous impact. Following these simple ideas, you’ll be the shoulders that lift our champions toward their goal!

Blog the Change Events

Blog the Change, for writers and readers alike, takes place on 1/15, 4/15, 7/15 and 10/15 annually. If you have a blog, join us in any way that inspires you. Write about actions you have taken personally. Promote a shelter in need. Publicly announce new commitments and inspire others to join you. This is your chance to rally people around a cause near and dear to your heart. Learn more…

BTC4A History

Be the Change - K. CluneIn March of 2010, more than 50 bloggers partook in an experiment, the Be the Change Challenge, choosing one day of action and blogging about a plethora of animal needs. The list of creative, ambitious and actionable solutions offered a tangible feeling of solidarity to make the world a better place for animals in need. What was missing was a way to reconnect.

Inspired by the strength and support of this passionate animal community, Kim Clune of  This One Wild Life wanted to recapture the energy of that day, to create a central place to share information regularly, to bring people together to make a difference for all animals, domestic and wild.

Kim shared her thoughts with Amy Burkert of GoPetFriendly.com, and together, they felt an unmistakable energy, a creative spark and the determination to bring their ideas to fruition. Kim developed a website to create a community connection through quarterly Blog the Change events. Amy brought Cause of the Week to the table.

On May 24th, 2010 we began to grow our Facebook presence, setting the stage for the website launch on June 28. Within the scope of a year, volunteer writers and cause scouts coalesced to from Team BTC, making this a community-run website managed by Kim with valuable, democratic input by all. By 2011, the BTC community had grown more than 12,000 supporters strong, and the work of each important member was duly recognized when BTC4animals.com was nominated Best Cause Blog for the 2011 Petties Awards.

Created to represent a movement rather than a leadership, in November of 2013,  the torch was passed from Kim Clune to dedicated alumni volunteers Vicki Cook, Kim Thomas and Peggy Frezon. In that year, the team focus slowly shifted away from the weekly blog posts and more toward the fast pace of social media, where causes could be shared as quickly as they cropped up. Kim Thomas nurtured the growth of our community with tremendous dedication and success fro 2011 to the present, making the space our communication hub. In April of 2014, after Kim Clune launched her local dog rescue, she stepped forward full force from her temporary advisory position, to implement monthly cause roundups and continue the well established Blog the Change events.

Welcome to our vision, our contribution to Be the Change —  a movement with no leaders, no limits and all the possibility in the world. We hope you find it useful.

Team BTC and the BTC community


You should be proud! Because of you, our entire community has been voted…



You guys rank right up there with a raw meaty bone! – The Road Dogs

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