April 25: BTC Month in Review

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April 25: BTC Month in Review

Emmett, rescued from the streetsBTC’S FIRST BIRTHDAY!

Born on Facebook on May 24th (we grew into our website on June 28), Be the Change for Animals was designed to fan the flames of commitment and passion within an already existing movement, one aimed to improve the lives of animals in need.

Because a movement, by definition, is group action for social change, I asked Amy to join me in the creation of BTC4animals.com. Together, we set our sights on the growth of a community-managed project. BTC now has cause scouts who identify where a specific need exists, writers who speak for vulnerable and voiceless animals, and social media folks who spread the word.

We have worked exceptionally hard to transform BTC4animals.com from a thin-air concept to a near 10,000 member, animal-loving collective, one that asks folks to help animals weekly by spending just a few moments and never a cent.  It’s time to breathe new life, excitement and creativity into this worthwhile mission. So, how do we grow from here?


Imagine yourself on the team for change, working with like-minded people to promote the often thankless work of animal organizations, influence political decisions to protect wildlife, and promote products that do good things for rescue. On June 28th, we’ll pass the BTC torch to one such innovative, dedicated and organized animal advocate. Then, on BTC’s second birthday, you can pass the torch once more.

Rest assured, we’re not blindly giving our baby away. Mid-May, we’ll provide a two-part application and outline the general tasks, minimal costs, and moderate time involved with managing BTC. Submissions will be accepted in early June. Want a head start? In no more than 1 single-spaced page, 11 point Times, tell us who you are, why you’ll make a terrific BTC teammate, and what skills you have to bring to the table. (Don’t send it now! Save it to submit with part 2 in June.)

This will be one heck of a party! And now back to your regularly scheduled program…

Blog the Change


Blog the Change for Animals is an educational event for the entire animal welfare community. On April 15th, 92 bloggers celebrated people who help animals and highlighted animals in need while countless readers lent their support to each one.

Many of you having been dedicated to this project from the start. Others are coming in new and strong. Humbled and deeply moved by your participation, we extend our most sincere gratitude on behalf of the animals.



Remember Tony the Truck Stop Tiger? He’s a 10-year-old Siberian-Bengal tiger who has spent every day and night of the last decade caged at the loud, fume-laden Tiger Truck Stop in Grosse Tete, Louisiana. On April 11, 2011, ALDF filed a lawsuit against the Louisiana Department of Wildlife and Fisheries (LDWF) and its secretary Robert Barham, arguing that he violated state law in granting the permit allowing Sandlin to exhibit Tony.  Tony has an open invitation to live at the Big Cat Rescue in Tampa, Florida. Let’s get him there by urging the state of Louisiana to revoke Sandlin’s permit.


A new dog fighting app has entered the marketplace for Google’s Android smartphones (a story first brought to light by BSL News). In less than 24 hours, a Change.org petition has gained over 4,500 signatures. Add your name to the growing list of people telling Google to remove this dog fighting app.



Make Mine Chocolate

Make Mine Chocolate™ is a campaign organized by the Columbus House Rabbit Society to educate about the realities of living with a rabbit, and to discourage giving live rabbits as Easter gifts.

The Leaping Bunny Program

The Leaping Bunny Program operates a strict standard that is backed up by audits to ensure its companies are not testing on animals during any stage of product development.  It also offers the Compassionate Shopping Guide, the most up-to-date list of cosmetic, personal care, and household product companies that are not engaged in animal testing.


If you’ve covered one of BtC4A’s featured causes, share your link in the comments below, on our Facebook page, or by using #BtC4A on Twitter. Nothing make us happier than promoting your efforts!


See you next week!

Kim and Amy

…and the whole BtC Team!

BtC4animals.com never asks you to spend a cent, just a few minutes of your time.
It’s the greatest gift you can give.

– Receive new weekly causes via RSS or email.
Submit your animal cause today!
– Spread the word. Share this link!

About Author

Kim CluneKim Clune, owner of Mixed Media Matters, Inc., helps animal welfare and humanitarian aid groups promote initiatives using print, digital and social media. Kim is a founding member and adviser to Be the Change for Animals, an international activism site awarded Best Cause Blog by DogTime Media, ad she celebrates human/animal connections through writing, photography and film at ThisOneWildLife.com. Balancing a quest for global change with a desire to act locally, Kim now blends her passion for animal welfare and humanitarian aid by founding Dog House Adoptions, a rescue to serve stray dogs and the people of Rensselaer County, NY. With hands-on experience revealing the softest side of dogs once deemed “unadoptable,” Kim believes that all dogs deserve the chance to shine, enriching people’s lives through therapeutic, educational, and companionship opportunities. Her goal at Dog House Adoptions is to make as many of those connections as possible. GoogleView all posts by Kim Clune →

  1. Caren Gittleman
    Caren Gittleman04-25-2011

    Happy, Happy Birthday!!!!!!1

    • Kim Clune
      Kim Clune04-26-2011

      Thanks, Caren! We’re dusting off our party hats!

  2. Pup Fan
    Pup Fan04-25-2011

    Happy birthday! :) Love this site and all that you do for animals. You rock.

    I actually featured Make Mine Chocolate in my Blog the Change post this month – such a great idea!

    • Kim Clune
      Kim Clune04-26-2011

      YOU rock, Pup Fan! Thanks for spreading the chocolate, I mean word, about the perils of Easter rabbits.

  3. Dee

    Congratulations on the first birthday of BTC4Animals and thank you for once again including Tony in your blog post. I commend the ALDF for their persistent dedication in advocating for the relocation of Tony to an accredited big cat sanctuary that can provide him with the proper habitat, medical care, enrichment, respect and the peaceful life he deserves. The support of former State Rep. Triche and the two Louisiana residents speaking out for Tony is truly appreciated as well. Tigers are not gimmicks, attractions, props or pets. They are magnificent cats who deserve our respect and protection. Tony represents one of the estimated 5,000 tigers privately owned in the United States whose numbers exceed tigers left in the wild. These captive U.S. tigers suffer in backyards as “pets,” in roadside zoos attractions and circuses, and are bred for profit; tiger cubs are exploited in photo ops and exhibitions, and others are condemned to canned hunts and sold on the black market. With the life span of properly cared for captive tigers 15 to 20 years, it is imperative for Tony, who has been subjected to the detrimental environment of a truck stop for all of his 10 years, to be relocated to a proper home.

    • Kim Clune
      Kim Clune04-26-2011

      Hey there, Dee!

      You know we love Tony. We’ve been watching his case carefully since we first learned about him and gladly promote any new action on his behalf. One day, that Tiger will be able to swim and claw tree trunks like he’s meant to. I’m determined to be part of making that happen, if only in our own little way here at BTC.

  4. Shauna (Fido & Wino)
    Shauna (Fido & Wino)04-26-2011

    Well done you guys- you have done such a great job!

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