The Shelter Pet Project Needs You!

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The Shelter Pet Project Needs You!

Tuck - The Shelter Pet Project

The Shelter Pet Project is a funny, clever campaign spreading a simple yet lifesaving message, “A person is the best thing to happen to a shelter pet. Be that person. Adopt.”

Encourage potential adopters to get a beautiful best friend at a shelter. The Shelter Pet Project created the perfect means. All you have to do is share!

Act Now!

  • Follow and share The Shelter Pet Project postings on Facebook.
  • Follow and retweet The Shelter Pet Project postings on Twitter.
  • Share! Share! Share! Everywhere!

Why It Matters

The Shelter Pet Project targets 17 million people who, each year, look to add a pet to the household but don’t know where to find one.  If just 2.7 million of them decide to get a pet from a shelter, that many lives will be saved. A collaboration between Maddie’s Fund, the Humane Society of the United States and the Ad Council, The Shelter Pet Project is working toward drawing the number of needless deaths down to zero through laugh-out-loud ads like this one.


With the sharing of animal lovers like you, the Shelter Pet Project’s message is working. Four years ago, the number of adoptable (healthy/treatable) pets killed in shelters was close to 5 million. The Shelter Pet Project began in 2009 and has been one of the factors in reducing that number to less than 3 million. Shelter/rescue adoptions have been on the uptick, going from 27% of the market to 29% in the past two years. Euthanasia is down 10%  since 2009. Pet adoption has been on the rise throughout the economic downturn, even with its record high foreclosures and job losses, according to The Shelter Pet Project’s site.

Get on board. Share this mission with friends, family and neighbors. Ask them to share it with their contacts. Use your social media channels to spread the word and include links to the clever, funny Public Service Announcements the Project has produced.

Take the mission to heart when you are looking for your next dog or cat. If we each talked about, shared stories or videos, and posted pictures of adoptables from the Shelter Pet Project just once a month for 6 months through social media, imagine the scope of that!

As dog or cat lovers, you are already part of a very large advocacy group for animals. The Shelter Pet Project is big. To change the notion that shelter pets are “bad” pets requires help from all of us. You can be part of a history-making movement by doing these few small things.

How about it, can you help take us to zero adoptable pets killed?

Will you?


*** never asks you to spend a cent, just a few minutes of your time.
It’s the greatest gift you can give.
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About Author

Mary HaightMary Haight was fascinated with animals from a young age. She began taking care of whatever showed up in her yard–cats, birds, chipmunks. Mary, a cat person until allergies hit, got her first dog as an adult, and was surprised at all the lessons learned, like puppy energy requires patience. Mary’s been learning from animals ever since, working with horses and dogs. Currently living in the Chicago area with her dog Tashi, Mary is an officer on the board of Lake Shore Animal Shelter, one of the first No-Kill shelters in the US, serves on the board of the Chicago Animal Shelter Alliance and is founder of the podcast site Animal Cafe. She has been involved in animal welfare for over 15 years.View all posts by Mary Haight →

  1. Karen Frank
    Karen Frank03-13-2012

    Love your site! And that video was way cute.
    I am a big animal lover. I adopt all my furchildren. I just lost my chihuahua to Congestive Heart Failure. I adopted him at 7 years old, and he was 16 when he passed to be my angel. I miss him sooooo much, but am not sorry one bit to have had that special time with him. Priceless is the word for having a adopted animal. I have cats and dogs. Right now, I have a chihuahua that I just adopted 3 months ago, and he is 10 years old. I like to adopt the ones that no one, or few people will adopt. I also adopted a 5 year old Manx cat, who likes dogs. She is so sweet and mellow. I am looking for another chihuahua to add to my family. One that has a bit more puppy in him. My 10 year old misses his buddy and really did get depressed when my other one died. At 16, that sweet little soul was still a puppy at heart, and could make me laugh all day with his antics.

  2. Dawn Thomas
    Dawn Thomas03-14-2012

    I adopted 2 new family members from the local shelter just last week.

  3. Patty

    I would love to be the person to help match a pet with a person .
    I have incredible love for animals and great attention to detail when it comes to having a sixth sense about bringing loving animals and people together.
    I am the mom of 2 rescue English Bulldogs and if you could use my help please contact me because I think I would love working with you.

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