In last month’s newsletter, we talked about passing the BTC4animals torch to further community involvement and inject new lifeblood for the sake of animals in need.

Reactions were supportive, yet concern was apparent. Our talented team feared a rough transition and the general community response was summed up when BTC follower Roxanne Hawn tweeted, “Wow, & kind of sad.”

That said, let me tell you what’s happening…

WHY GIVE IT UP?

The impetus for transition came when I faced the shocking possibility of uprooting from my home to another state, increased company responsibilities, emergencies, and more worthy projects than one person can humanly take on. BTC seemed impossible to manage well in many moments. With the growing demands of Amy’s own GoPetFriendly.com, she was unable to step forward in my absence. It seemed we each had done all we could for BTC. Letting go was the only way to keep it alive.

WHY KEEP IT?

Circumstances have changed. No longer facing a move, I’ve made difficult life decisions to carve away overwhelming commitments and reserve time only for those things I love most. BTC is one of those things. From now on, I am upping my commitment to push this project in new directions, driving momentum where status quo has since taken hold.

Sharing this news with Amy, she offered to continue co-funding this project with me. Amy, too, is very much in love with BTC. Although she will officially be stepping into the less demanding role of staff writer, I am so thrilled that she will remain an active and valued voice here!

CHANGES TO THE CHANGE…

With renewed energy of their own, our writers, cause scouts and community managers are all aflutter behind the scenes. (You should see how crazy our FB Group has been!) We’re banking on the fact that it’s contagious. Let’s take BTC to the next level, together!

Team BTC: Kim Clune, Amy Burkert, Kim Thomas, Vicki Cook,
Peggy Frezon, Shauna Stewart, Maggie Marton and Mary Haight.

• A NEW “NEWSIER” NEWSLETTER

We want to wow you with inspiring animal advocate stories and interviews, insightful pieces covering all sides of animal issues, multi-media presentations, tips on successful animal advocacy and activism and more.

• A NEW NEWSLETTER NAME: GOT ONE?

Have a better name than ”Formerly Known as The Month in Review?” Short and sweet, it should make folks want to read further when it stands alone. Be part of the collaboration! Leave your suggestion in the comments below or on our Facebook page. Your suggestion and name could appear in next month’s publication!

• A NEW BIRTHDAY SUIT

BTC is getting a website redesign!  This new look will better reflect the depth and importance of what you collectively do to improve policy, education and the environment for animals worldwide. The launch will commemorate the day our first post went live, June 28th. Drop by next month to see the big reveal and let us know what you think!

• WELCOME VICKI COOK, OUR NEW TWITTER LIAISON

Follow BTC4animals on Twitter and say hello to Vicki Cook! She’s adding Twitter Community Liaison to her long list of responsibilities … including BTC cause scout and staff writer, mother, self-professed crazy cat lady, human slave to her rabbit, passionate pet blogger, and volunteer fundraiser for Pawpawty, a virtual Twitter event that raises money for animal charities all over the world. Thank you, Vicki!

ONE BIG HAPPY BIRTHDAY PARTY!

Continued growth and increased efficacy requires change – and BTC is all about that!

Because community spirit remains at the heart of all we do, we welcome your ideas for events, partnerships, cause ideas, interesting action themes for Blog the Change events and more. I may manage BTC by default, but it thrives with the beat of the hearts of us all.

Most sincerely,
Kim Clune

BtC4animals.com never asks you to spend a cent, just a few minutes of your time.
It’s the greatest gift you can give.

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